Key Takeaways
- Kenya retainers typically start at KSH 45,000/month for real, credible work.
- Ad spend is separate from management fees.
- AI-enabled agencies deliver more for the same budget.
The honest answer
In Kenya, digital marketing costs range from KSH 15,000/month for a basic social package to KSH 500,000+/month for full-service retainers. Globally, USD 1,500-15,000/month is typical for SMEs.
Kenya pricing benchmarks (per month)
- Social media management: KSH 25,000 - 150,000
- SEO retainer: KSH 45,000 - 250,000
- Google Ads management: KSH 30,000 + 15% of ad spend
- Meta Ads management: KSH 25,000 + 15% of ad spend
- Full retainer (multi-channel): KSH 120,000 - 500,000+
- Website design: KSH 80,000 - 800,000 one-off
Global benchmarks (per month, USD)
- Social media management: $500 - $3,000
- SEO retainer: $1,000 - $10,000
- PPC management: $500 - $5,000 + spend
- Full retainer: $2,500 - $25,000+
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What drives price up or down
- Number of channels managed
- Content production volume (video, design)
- Reporting depth and account team size
- Whether the team uses AI (should lower cost)
- Ad spend under management
Frequently asked questions
What's the minimum realistic monthly budget for digital marketing in Kenya?
+
What's the minimum realistic monthly budget for digital marketing in Kenya?
+Around KSH 50,000/month combining a light retainer + a small ad budget will produce meaningful results in most niches. Below that, focus on one channel done well.
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