Key Takeaways
- Fit and honesty beat cheap pricing.
- Interview the team who'll actually do the work.
- Demand transparency in reporting and access to tools.
Why the wrong agency is worse than no agency
A bad agency wastes budget, damages your brand and slows momentum. A great agency compounds your growth. The difference between them isn't price — it's fit, honesty and craft.
10 questions to ask before signing
- Show me 3 case studies in a market similar to mine.
- Who exactly will do my work — and what's their experience?
- What does your reporting look like — can I see a sample?
- How do you decide budget allocation across channels?
- How do you handle underperformance?
- What's your onboarding process and 90-day plan?
- What tools do you use, and do I retain access?
- How do you use AI in your process?
- What's the contract length and exit clause?
- Can I speak to 2 current clients?
Red flags to watch
- Guaranteed rankings or vague guarantees of ROI
- No case studies or client references
- One-size-fits-all pricing without discovery
- Long lock-in contracts with no exit clauses
- No transparency on who does the work
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Want us to apply this to your brand?
Pricing benchmarks in Kenya
Retainers in Kenya typically range from KSH 60,000 to 500,000+ per month depending on scope. Global agencies with Kenya teams often start at USD 1,500–5,000/month.
Frequently asked questions
Should I choose a local Kenyan agency or a global one?
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Should I choose a local Kenyan agency or a global one?
+Local agencies understand context, culture and Kenyan payment behavior. Global agencies bring scale. The best pick is a Kenyan agency with global standards — like MM Digital Marketing.
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