Key Takeaways
- Skip foundations and everything else leaks.
- Two channels done well beats five done poorly.
- Measure weekly, iterate monthly.
Foundations
- Domain, hosting & branded email
- Fast, mobile-first website with clear CTAs
- Google Business Profile fully optimized
- Basic analytics (GA4 + Meta Pixel) installed
- Brand assets: logo, colors, fonts documented
Search & content
- Keyword research for your top 20 buyer terms
- 5-10 pillar pages published
- Blog cadence (2-4 posts/month)
- Schema markup on all key pages
- Local citations & directory listings
Social & community
- Choose 2 platforms max — do them well
- Content calendar (12 posts/month minimum)
- Reels & short-form video weekly
- Reply to every DM & comment
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Want us to apply this to your brand?
Paid acquisition
- Meta Ads: retarget site visitors first
- Google Ads: brand + bottom-of-funnel keywords
- Landing pages built for conversion
- Weekly reporting dashboard
Email & automation
- Newsletter (2/month)
- Welcome sequence for new leads
- Cart abandonment (if ecom)
- AI chatbot on website + WhatsApp
Frequently asked questions
How long does it take to work through this checklist?
+
How long does it take to work through this checklist?
+For a lean team, 60-90 days to complete foundations + content, then ongoing execution.
#Checklist#SMB
