✨ Free AI Website Audit·Nairobi-based digital marketing agency serving global markets.
eCommerce PPC That Scales ROAS — Not Just Ad Spend
Paid media is the fastest lever for e-commerce growth — but only when campaigns are managed by specialists who obsess over feed hygiene, ROAS and margin, not just clicks and impressions.
MM Digital Marketing Kenya is a Google Partner and Meta Business Partner agency running eCommerce PPC for Shopify, WooCommerce, Magento and headless stores across Kenya, the US, UK, EU, Middle East and Australia.
Whether you're launching your first Shopping campaign or scaling an 8-figure paid programme, our senior PPC specialists engineer feed-first, ROAS-focused campaigns that compound revenue month after month.
- Feed-first campaign architecture
- Google Shopping & Performance Max
- Meta, TikTok & Pinterest ads
- Dynamic remarketing & abandoned cart
- Server-side tracking (iOS 14+ safe)
- Live Looker Studio ROAS dashboard
- Landing page CRO included
- Transparent, senior-led management
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Buy attention at the moment of purchase intent.
Every day, millions of buyers search Google, scroll Instagram, browse TikTok and compare on Pinterest. eCommerce PPC puts your products in front of them the moment they're ready to buy.
Unlike broad-brand advertising, every shilling is measurable. We know exactly which product, keyword, audience and creative delivered every sale — and we double down on what's profitable.
Full-funnel eCommerce PPC from feed to conversion.
Every engagement includes strategy, feed optimisation, campaign build, launch, weekly optimisation and reporting.
Standard Shopping campaigns with tight query-level control, feed segmentation and margin-aware bidding — the workhorse of profitable eCommerce PPC.
AI-driven cross-channel campaigns using your product feed + creative assets — with strict feed segmentation and asset-group discipline to protect margin.
Facebook and Instagram catalogue ads, advantage+ shopping campaigns, dynamic remarketing and creative-led prospecting for DTC brands.
Full-funnel TikTok Ads including Video Shopping Ads, Product Sales Ads, Spark Ads and creator-led paid partnerships.
Visual-first paid campaigns for fashion, beauty, home, food and lifestyle brands where discovery-driven audiences convert well.
Product-level remarketing that follows warm buyers across Google, Meta, TikTok and Pinterest with the exact products they viewed.
iOS 14+ safe tracking with Google Enhanced Conversions, Meta CAPI, server-side GTM and offline conversion import for durable attribution.
High-converting landing pages built in-house, A/B tested against your existing pages and continuously optimised for lower CPA and higher AOV.
A senior-led, 5-step eCommerce PPC process.
Every account follows a clear, transparent process.
Merchant Center clean-up, feed optimisation, tracking audit and account architecture design before scaling spend.
Shopping + PMax + Meta + TikTok campaign structure engineered around margin and buying stage, not platform defaults.
Campaigns launch with tight budget guardrails while machine-learning algorithms reach learning-phase completion.
Weekly bid, feed, audience, creative and landing-page optimisations — plus creative refreshes to fight fatigue.
Once ROAS targets are hit, we scale spend, expand geographies and share a monthly Looker Studio review tied to revenue.
KPIs tied to margin — not vanity ROAS.
- Blended & platform ROAS
- Cost per acquisition (CPA)
- Contribution margin after ads (cMER)
- Average order value (AOV)
- Conversion rate by campaign
- First-order vs repeat ROAS
- Customer lifetime value (LTV)
- iOS 14+ attribution accuracy
- Feed disapproval & policy health
- Creative fatigue index
- Assisted revenue by channel
- Live Looker Studio dashboard
eCommerce PPC for DTC, retail and B2B eCommerce.
From Kenyan DTC brands to US and UK Shopify Plus stores, we scale paid revenue for ambitious online retailers.
Meta, TikTok and Pinterest-led paid programmes for fashion and beauty brands across Kenya, the US, UK and EU.
Google Shopping + PMax + Meta for high-ticket home and furniture brands with long consideration cycles.
Local + national campaigns for flowers, gifting and food delivery with occasion-based creative and geo-targeting.
Compliance-safe paid campaigns for regulated categories with strict landing-page and creative review workflows.
Feed-first PPC for competitive electronics categories with tight margin controls and query-level negatives.
Long-consideration paid campaigns for B2B marketplaces with quote-request funnels and multi-touch attribution.
Paid campaigns that pay back — every month.
A snapshot of Google Shopping, Performance Max, Meta and TikTok programmes we've run for online stores.
eCommerce PPC FAQs.
Answers to the searches customers most often type into Google, ChatGPT, Gemini and Perplexity when researching this service.
- eCommerce PPC management is the specialist practice of planning, launching, optimising and scaling paid advertising campaigns for online stores — including Google Shopping, Performance Max, Search, Display, Meta Ads, TikTok Ads, Pinterest Ads and retargeting. It's engineered around one metric that matters: profitable return on ad spend (ROAS).
Results speak. So do our clients.
"Working with MM from Toronto was seamless. They rebuilt our US-facing e-commerce funnel and cut our acquisition cost by 40%. A world-class remote growth team."
"MM ran our Meta and Google campaigns across the US market. Leads doubled in 60 days. Their timezone flexibility and strategic thinking impressed our whole Austin team."
"From brand to performance to training our internal team — MM is the closest thing to an in-house growth squad. Worth every shilling."
"Professional, responsive and results-driven. Our website traffic doubled in 3 months and conversions tripled. The team really understands the Kenyan market."
"We needed a website that could compete in North America. MM delivered a fast, SEO-optimized site that now ranks in multiple cities. Truly impressed from Vancouver."
"MM delivered a stunning e-commerce store and the SEO results have been incredible. We're now ranking on page one for our top keywords."
"The academy training upskilled our whole marketing team. Practical, hands-on and immediately useful. Michael and his team truly care about client success."
"Our SaaS company in New York needed better content and SEO. MM's team produced high-quality work that ranks globally and drives qualified trial sign-ups every week."
"Working with MM from Toronto was seamless. They rebuilt our US-facing e-commerce funnel and cut our acquisition cost by 40%. A world-class remote growth team."
"MM ran our Meta and Google campaigns across the US market. Leads doubled in 60 days. Their timezone flexibility and strategic thinking impressed our whole Austin team."
"From brand to performance to training our internal team — MM is the closest thing to an in-house growth squad. Worth every shilling."
"Professional, responsive and results-driven. Our website traffic doubled in 3 months and conversions tripled. The team really understands the Kenyan market."
"We needed a website that could compete in North America. MM delivered a fast, SEO-optimized site that now ranks in multiple cities. Truly impressed from Vancouver."
"MM delivered a stunning e-commerce store and the SEO results have been incredible. We're now ranking on page one for our top keywords."
"The academy training upskilled our whole marketing team. Practical, hands-on and immediately useful. Michael and his team truly care about client success."
"Our SaaS company in New York needed better content and SEO. MM's team produced high-quality work that ranks globally and drives qualified trial sign-ups every week."
Let's engineer your next high-ROAS campaign.
Book a free 30-minute eCommerce PPC audit with our senior media team. We'll review your feed, campaigns, tracking and Merchant Center — then share a fixed-scope proposal within 48 hours.