Digital Marketing Course in Nairobi
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AI-Integrated · Nairobi, Kenya

Digital Marketing Course in Nairobi

The most comprehensive digital marketing course in Kenya — AI-first.

Duration
6 Weeks
Level
Beginner to Advanced
Format
Virtual · Physical · Hybrid
Fee
KSH 44,500
What You'll Learn

Skills you'll walk out with.

Every outcome is applied hands-on — you'll build real work and finish with tangible skills you can put on your CV, portfolio or business the next day.

  • Master every major digital marketing channel end-to-end
  • Build & execute full-funnel marketing strategies
  • Run Google Ads, Meta Ads, TikTok Ads & LinkedIn Ads profitably
  • Rank sites on Google with modern SEO & AI search
  • Use AI tools to work 10x faster across every task
  • Land a marketing job, freelance or grow your own business
Curriculum

Course modules.

An AI-first curriculum built around what's actually working right now — not textbook theory.

01

Week 1 · Foundations & AI Marketing Stack

  • The 2026 digital marketing landscape in Kenya & Africa
  • Customer journey, funnels & positioning
  • Building your AI marketing stack: ChatGPT, Gemini, Claude, Perplexity
  • AI prompt engineering for marketers
02

Week 2 · SEO & Content Marketing

  • Keyword research & SEO strategy
  • On-page, technical & local SEO for Kenya
  • AI-assisted content that ranks (GEO / AEO)
  • Content calendars & editorial workflows
03

Week 3 · Paid Media (Google, Meta, TikTok, LinkedIn)

  • Google Ads: Search, Performance Max, YouTube, Display
  • Meta Ads: Advantage+ Shopping & Sales, retargeting
  • TikTok Ads & Spark Ads for African audiences
  • LinkedIn Ads for B2B in Kenya
04

Week 4 · Social Media & Influencer Marketing

  • Organic social strategy across Instagram, TikTok, LinkedIn, X, YouTube
  • Short-form video: Reels, Shorts, TikTok
  • Influencer & UGC campaigns in Kenya
  • Community management at scale
05

Week 5 · Email, WhatsApp, CRM & Automation

  • Email marketing with Mailchimp & Klaviyo
  • WhatsApp Business & broadcast marketing in Kenya
  • CRM basics: HubSpot, Zoho
  • AI-powered marketing automation & chatbots
06

Week 6 · Analytics, CRO & Capstone

  • GA4, Search Console, Meta Pixel, GTM setup
  • Looker Studio dashboards for clients & bosses
  • Conversion Rate Optimization (CRO) & A/B testing
  • Capstone: build & pitch a full digital strategy
Tools & Tech

The stack you'll master.

Industry-standard tools
Google AdsMeta Ads ManagerTikTok AdsLinkedIn Campaign ManagerGA4SemrushMailchimpHubSpotChatGPTCanva

Live instructor-led

Not pre-recorded videos. Real practitioners running real campaigns, teaching you live.

AI baked into every module

Every module teaches you how to leverage AI to work smarter and ship faster.

Certificate & portfolio

Finish with an MM Academy certificate and real work you can show clients or employers.

FAQ

Common questions.

Is this the best digital marketing course in Kenya?

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We think so — and hundreds of our alumni working in agencies, in-house teams and their own businesses across Nairobi and Kenya agree. It's the most comprehensive, AI-first curriculum you'll find locally.

Do I get a certification?

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Yes. You receive an MM Digital Marketing Certification, plus we prep you for Google, Meta and HubSpot certifications.

Can I pay in installments?

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Yes. Talk to our admissions team about a two-part payment plan.

Enroll Now

Reserve your seat in the next intake.

Intakes are ongoing throughout the year. Send us your details and we'll come back with intake dates, schedule and payment options for Digital Marketing.

Course Fee
KSH 44,500
6 Weeks · Virtual · Physical · Hybrid
Free Proposal

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