AI in Digital Marketing Training in Nairobi
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AI-Integrated · Nairobi, Kenya

AI in Digital Marketing Training in Nairobi

Use AI to plan, create, advertise and report — 10x faster.

Duration
1 Month
Level
Beginner to Advanced
Format
Virtual · Physical · Hybrid
Fee
KSH 40,000
What You'll Learn

Skills you'll walk out with.

Every outcome is applied hands-on — you'll build real work and finish with tangible skills you can put on your CV, portfolio or business the next day.

  • Build a complete AI-powered marketing workflow end to end
  • Write high-converting copy, ads and blogs with ChatGPT & Gemini
  • Generate on-brand visuals and video with AI creative tools
  • Run AI-optimised Meta, Google and TikTok ad campaigns
  • Optimise for GEO — being cited by ChatGPT, Gemini & AI Overviews
  • Automate reporting, lead follow-up and chat with AI agents
  • Apply an AI usage and brand-safety policy for your team
Curriculum

Course modules.

An AI-first curriculum built around what's actually working right now — not textbook theory.

01

Day 1 · AI Foundations for Marketers

  • How generative AI actually works — models, tokens, context, hallucinations
  • The 2026 AI marketing stack: ChatGPT, Gemini, Claude, Perplexity, Copilot
  • Prompt engineering frameworks: role, context, constraints, examples
  • Building reusable prompt libraries and custom GPTs for your brand
  • AI ethics, data privacy and Kenya's Data Protection Act in practice
02

Day 2 · AI Content, Copy & Creative

  • AI-assisted content strategy, topic clusters and editorial calendars
  • Writing landing pages, emails, ad copy and scripts that convert
  • Brand voice training: feeding AI your tone, offers and positioning
  • AI visuals with Midjourney, Firefly, Canva AI & Nano Banana
  • AI video and voice: HeyGen, ElevenLabs, CapCut AI for social
  • Human editing standards — avoiding generic AI output
03

Day 3 · AI in SEO & GEO (Generative Engine Optimization)

  • How AI search works: AI Overviews, ChatGPT Search, Perplexity, Gemini
  • GEO vs SEO — what changes and what still matters
  • AI keyword and intent research at scale
  • Answer-first content, entities, schema and citation-worthy sources
  • Local GEO for Nairobi & Kenya searches plus global visibility
  • Measuring AI-search citations and branded demand
04

Day 4 · AI in Paid Media & Performance

  • Meta Advantage+ and Google Performance Max: what the AI decides for you
  • Feeding algorithms better signals: conversions API, audiences, feeds
  • AI creative testing at volume — hooks, angles, variations
  • TikTok Smart+ and AI-first social advertising
  • Budget, bidding and forecasting with AI assistance
  • Live build: an AI-assisted campaign for your own business
05

Day 5 · Automation, Agents & Reporting

  • No-code automation with Make, Zapier and n8n
  • AI chatbots and lead-qualification agents for websites & WhatsApp
  • CRM enrichment, lead scoring and automated follow-up sequences
  • AI dashboards: GA4, Looker Studio and natural-language reporting
  • Building your 90-day AI marketing roadmap
  • Capstone presentation & certification
Tools & Tech

The stack you'll master.

Industry-standard tools
ChatGPTGoogle GeminiClaudePerplexityMidjourneyAdobe FireflyCanva AIHeyGenElevenLabsMaken8nZapierGA4Looker StudioMeta Advantage+Google Performance Max

Live instructor-led

Not pre-recorded videos. Real practitioners running real campaigns, teaching you live.

AI baked into every module

Every module teaches you how to leverage AI to work smarter and ship faster.

Certificate & portfolio

Finish with an MM Academy certificate and real work you can show clients or employers.

FAQ

Common questions.

What is the AI in digital marketing training in Nairobi about?

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It is a 1-month practical course that teaches marketers, business owners and teams in Nairobi how to use AI tools like ChatGPT, Gemini, Midjourney and automation platforms across strategy, content, SEO, GEO, paid ads and reporting. It costs KSH 40,000 and runs virtually, physically at our Westlands campus, or hybrid.

Do I need any technical or coding background?

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No. Everything is no-code. If you can use a browser and a spreadsheet, you can follow the course. We start from AI fundamentals and build up to automation workflows.

How much does AI marketing training cost in Kenya?

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Our AI in Digital Marketing training is KSH 40,000 for the full 1-month programme, including live instructor-led sessions, prompt libraries, templates and a certificate of completion. Payment plans are available.

Is the training available online for people outside Nairobi?

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Yes. Live virtual sessions mean you can join from Mombasa, Kisumu, Nakuru, Eldoret, anywhere in Kenya, or internationally. Physical classes run at Westlands Commercial Centre, Ring Road Parklands, Nairobi.

Will this teach me GEO (Generative Engine Optimization)?

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Yes. A full day covers how to get your brand cited inside ChatGPT, Google AI Overviews, Gemini and Perplexity results — including answer-first content, schema, entities and measurement.

Who should attend this AI marketing course?

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Marketing managers, business owners, freelancers, content creators, sales teams, agency staff and anyone in Kenya who wants to cut execution time and improve results using AI.

Do I receive a certificate?

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Yes. You receive an MM Digital Marketing Academy certificate in AI for Digital Marketing on completion of the capstone project.

When is the next intake?

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Intakes are ongoing throughout the year with new cohorts starting regularly. Submit the enrolment form and we will confirm the next available date.

Enroll Now

Reserve your seat in the next intake.

Intakes are ongoing throughout the year. Send us your details and we'll come back with intake dates, schedule and payment options for AI in Digital Marketing.

Course Fee
KSH 40,000
1 Month · Virtual · Physical · Hybrid
Course Enrollment

Sign up for the next intake

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